(We would like to get a sense of how your organization defined native advertising …) 93%: Integration into the design of the publisher’s site andlives on the same domain 86%: Content either provided by, produced in conjunctionwith or created on behalf of our advertisers that runswithin the editorial stream 79%: Clear delineation and labeling as advertising content Best practices for native advertising include: Transparence: native advertising assets should be clearly labelled Discoverability: native should be discoverable as any other content Value: native advertising should provide the same value as any other content